雅思大作文7分範文及解析：廣告隻是娛樂沒有必要

觀點類大作文，媒體(ti) 類話題

If the product is of good quality and meets people’s needs, people will buy it. Therefore, advertising is unnecessary and is no more than a type of entertainment. To what extent do you agree or disagree?

題目來源：2009年4月18日大陸雅思大作文

1、題目大意

如果產(chan) 品質量好能滿足人們(men) 的需求，人們(men) 就會(hui) 購買(mai) 。因此，廣告是不必要的，隻不過是一種娛樂(le) 。你在多大程度上同意或不同意？

2、思路解析

這是一道觀點類大作文，聊的是廣告是否有意義(yi) 。審題時需要注意兩(liang) 點，一是題目中包含了因果關(guan) 係，即因為(wei) “產(chan) 品質量好人們(men) 會(hui) 買(mai) ”，所以“廣告不必要”，論證時可以就“因”、“果”以及因果邏輯是否成立進行討論。二是題目中“unnecessary”的表述過於(yu) 絕對，一般遇到絕對化表達，從(cong) 反對角度切入更容易。下麵，月半鴨和大家一起來看下具體(ti) 觀點。

首先來看同意的角度，有兩(liang) 方麵。

一是許多成功的品牌憑借產(chan) 品質量獲得成功，而非廣告。消費者往往通過口碑來了解產(chan) 品質量。如果一個(ge) 產(chan) 品能夠滿足他們(men) 的需求並且具有高質量，好的口碑會(hui) 推動銷售，這比廣告更有效。

二是許多廣告可能誇張了效果或是離奇的劇情，這些廣告更在乎如何能夠吸引人，而忽略了產(chan) 品本身，使得消費者無法準確獲取產(chan) 品本身的信息甚至被誤導。

再來看反對的角度，有三方麵。

一是廣告能夠提升品牌知名度。企業(ye) 通過廣告在激烈的市場競爭(zheng) 中脫穎而出。對於(yu) 消費者而言，品牌意識有助於(yu) 從(cong) 眾(zhong) 多選項中快速做出選擇。

二是企業(ye) 能夠通過廣告快速向消費者傳(chuan) 達新產(chan) 品或服務的信息。對消費者來說，這些信息可能是他們(men) 未曾了解的，這有助於(yu) 他們(men) 做出更明智的購買(mai) 決(jue) 策。

三是對於(yu) 消費來說，廣告可以幫助他們(men) 做出選擇。在某些情況下，消費者可能不知道他們(men) 有哪些選擇或哪些產(chan) 品最適合他們(men) 的需求。廣告提供了一種方式，幫助消費者更容易發現並考慮他們(men) 可能感興(xing) 趣的產(chan) 品或服務。

3、提綱

4、高分範文示例

Numerous individuals contend that advertising serves merely as a frivolous diversion, rather than a genuine promotional tool, particularly for high-quality products that ostensibly require no advertisement. Although the influence of advertisements has indeed waned, they remain an indispensable facet of marketing that cannot be dismissed.

Various factors contribute to the perception of advertising as mere entertainment. One salient element is the pervasive use of hyperbole across diverse media channels, including vividly hued television commercials and strikingly headlined print advertisements. In these instances, form often supersedes substance. Additionally, some advertisements feature alluring narratives starring celebrity endorsers, prioritizing entertainment value over product promotion. Consequently, consumers seldom glean information on product attributes from advertisements, increasingly relying on online customer reviews for a more comprehensive and accurate portrayal of user experiences.

Nonetheless, advertising remains a vital instrument for product promotion. Paramount to this notion is the necessity for businesses to enhance their products' visibility, particularly amidst the fierce competition and saturation of the contemporary marketplace. While high-quality products with positive customer feedback may have cultivated a loyal customer base, expanding that base is challenging without broader public awareness. In essence, advertisements furnish potential customers with an initial introduction to the product, which then prompts consideration of a purchase. Moreover, advertising enables brands to apprise consumers of updated product offerings. Even well-established industry leaders continue to deploy extensive advertising campaigns to not only attract new clientele but also encourage repeat patronage from existing customers.

In summary, although the efficacy of advertisements has diminished, they persist as crucial components of product promotion and cannot be dismissed as mere entertainment.

5、相關(guan) 詞匯和語法結構

Media broadcasting媒體(ti) 宣傳(chuan)

Boldheadlines醒目的標題

Television commercial 電視廣告

Spokesperson 代言人

Celebrity endorsement明星代言

Flyer 傳(chuan) 單

Product promotion 產(chan) 品推廣

Customer review/feedback用戶反饋