4.6大陸雅思大作文8分範文及解析：廣告的正麵和負麵影響

雙邊類大作文，媒體(ti) 類話題

Some people say that advertising has positive economic effects. Others think it has negative social effects because it will make people feel dissatisfied with who they are and what they have. Discuss both views and give your own opinion.

題目來源：2024年4月6日大陸雅思大作文（重複2021年5月29日大陸考題）

1、題目大意

有人說廣告對經濟有積極作用。其他人認為(wei) 廣告對社會(hui) 有負麵影響因為(wei) 它引起人們(men) 對生活的不滿。討論雙方觀點並給出你的立場。

2、思路解析

這是一道雙邊類大作文，廣告是雅思寫(xie) 作中常見的話題之一，主要都會(hui) 圍繞著廣告的利弊來討論。這道題目，雙方觀點不完全對立，建議持都讚同的角度切入。審題時需要注意的，第二個(ge) 觀點產(chan) 生負麵效應的原因是因為(wei) “it will make people feel dissatisfied with who they are and what they have”，因此需要扣住這個(ge) 點來討論。

下麵，王珍老師帶大家一起梳理下兩(liang) 邊觀點的合理性。

先來看廣告對於(yu) 經濟的好處，主要有三方麵。

一是廣告通過宣傳(chuan) 品牌、商品的好處或是激發消費者購買(mai) 的欲望，以達到促使消費者購買(mai) 的目的，拉動了消費的增長，進而促使了經濟的增長。

二是客戶產(chan) 生更多的消費，意味著企業(ye) 有更多的收入，有機會(hui) 投入擴大生產(chan) 規模、招募更多雇員，進一步提高企業(ye) 對於(yu) 經濟的貢獻。

三是廣告行業(ye) 的發展，本身也創造了一定數量的就業(ye) 崗位和收入，對社會(hui) 經濟做出貢獻。

再來看廣告為(wei) 什麽(me) 會(hui) 讓人對“自身是誰”和“擁有什麽(me) ”產(chan) 生不滿。

一是商品為(wei) 了產(chan) 生溢價(jia) ，會(hui) 通過廣告將商品與(yu) 身份地位相掛鉤，宣揚“低端”和“高端”的感覺，比如包、鞋、服飾等。造成一些人會(hui) 認為(wei) 手裏“低端”的東(dong) 西比不上別人的，或是拉低自己的身份，進而產(chan) 生不滿和焦慮。這種攀比心理和過度物質的態度對社會(hui) 是不利的。

二是廣告可能會(hui) 造成人們(men) 過度消費，有些人受到廣告的影響，會(hui) 超出經濟承受能力去購買(mai) 更加“高端”和“昂貴”的商品，進而加大了個(ge) 人的經濟負擔，也對社會(hui) 經濟造成了風險和負麵影響。

三是廣告會(hui) 造成不必要的消費，讓人購買(mai) 實際不需要的東(dong) 西或是功能重複的消費，對於(yu) 個(ge) 人來說浪費錢，而那些不必要的商品最後大概率會(hui) 被丟(diu) 棄變成垃圾，其中不乏難以有效回收處理的東(dong) 西。增加了汙染的風險和環境保護的壓力。

3、提綱

4.6大陸雅思大作文8分範文及解析：廣告的正麵和負麵影響

4、高分範文示例

There is a belief that advertising has positive economic influences; nevertheless, others are more concerned about its repercussions for the populace, since marketing campaigns provoke people’s dissatisfaction with life. From my perspective, both views can be considered justified in a sense, and it is oversimplified to venerate either opinion over the other.

When it comes to the relevance of this business approach to economy, the first thing to realize is its role in boosting companies’ revenue. The very conundrum that exhausts companies is how to increase product sales or expand their services to global market – both problems are where advertising has a role to play, be it to create awareness about the product or service in the minds of customers, or to build a brand image across the globe; had it not been for publicity, the profit of many industries would have witnessed a dramatic shrinkage. Not to be left behind is the value created by the advertising industry itself: it is imperative to recognize that it has prospered to be a mature business that spawns millions of job opportunities.

On the other hand, and from the perspective of the populace, it is also difficult for me to see advertising as anything other than a culprit leading to people’s unsatisfaction of life. Those championing its economic implications for businesses are oblivious to the fact that the economic blessings are at the cost of people’s happiness with who they are and what they have. Advertisers expose the public to new and exciting things and stir up their desires to spend more to alleviate their unsatisfactory feelings; examples regarding this include people’s pursuit of the latest smartphoness, fashionable clothes, etc. However, it inevitably exacerbates the extravagant lifestyle of younger generations, who are more susceptible to the publicity stunts. Adding to the point is the apprehension about the waste caused by relentless purchases – most of discarded items are made of non-biodegradable materials.

From what has been discussed above, it is my conclusion that advertising can be both a blessing and a curse, depending on what stakeholders value more in a given context.

5、相關(guan) 詞匯和語法結構

provoke people's dissatisfaction with life 引發人們(men) 對生活的不滿

boosting companies' revenue 提高公司收入

create awareness about the product 增加產(chan) 品認知

build a brand image 建立品牌形象

dramatic shrinkage 劇烈縮減

mature business 成熟的業(ye) 務

spawns millions of job opportunities 產(chan) 生數百萬(wan) 個(ge) 就業(ye) 機會(hui)

culprit leading to people's unsatisfaction 導致人們(men) 不滿的罪魁禍首

stir up their desires 激發他們(men) 的欲望

extravagant lifestyle 奢侈的生活方式

publicity stunts 宣傳(chuan) 噱頭