雅思大作文7分範文及解析：廣告讓人變得一樣

觀點類大作文，媒體(ti) 類話題

Some people think that advertising discourages people from becoming different individuals and looking the same. Do you agree or disagree？

題目來源：2015年7月11日大陸雅思大作文

題目大意

一些人認為(wei) 廣告使人變得相同。是否同意

思路解析

這是一道觀點類大作文，討論的是廣告對人影響的問題。題目理解不難，審題時需要注意的是，文章僅(jin) 需圍繞著“廣告是否讓人變得一樣”進行討論，不需要提到別的優(you) 缺點。下麵月半鴨和大家一起來看下觀點。

首先來看這個(ge) 觀點合理部分。

商家確實可以通過廣告來宣傳(chuan) 當下的潮流，引導人們(men) 購買(mai) 同一類型的服飾來裝扮自己，而沒有追隨潮流的人可能會(hui) 被認為(wei) 是落伍甚至不合群的。同時，大公司也不斷用廣告宣傳(chuan) 自己的品牌，使得越來越多的人購買(mai) 同一品牌的東(dong) 西，這讓他們(men) 看上去互相之間似乎並沒有區別。

然後來看反對角度，有兩(liang) 方麵

一是即使廣告促使人們(men) 購買(mai) 同樣的商品，但因此就讓人們(men) 變得相同似乎過度誇張了廣告的效果，因為(wei) 不同人即使使用同一種商品也可能會(hui) 展現出不同的效果。

二是商家為(wei) 了促進自己商品的銷量，往往會(hui) 通過廣告來宣傳(chuan) 自己產(chan) 品與(yu) 其他產(chan) 品的差異性或特殊性，進而促進人們(men) 購買(mai) 。而許多人希望彰顯自己的個(ge) 性，也會(hui) 通過廣告來尋找與(yu) 眾(zhong) 不同的商品，從(cong) 這點來看廣告反而促使人們(men) 互相之間變得更加不同。

提綱

高分範文示例

In contemporary society, mass media is teeming with various advertisements, constantly cajoling people into purchasing a wide range of goods. Although there is a tendency of consumers to buy the same brand, advertising is prone to make them different from one another.

The first reason for this is that no one is tolerant of similarity or even uniformity in modern society where distinctive personalities are prevailing. Since individuals are willing to behave differently and uniquely, they are embarrassed at dressing the same and being identified as a certain group. This thought is very strong especially for buying consumer goods which convey a sense of individualism to the buyers, for example clothing. That is why advertisements always promote new functions and feature the goods possess and make some gimmicks to have an eye-catching effect among consumers.

Besides, different kinds of advertisements have dissimilar target consumers, which means that advertising may simply concentrate more on appealing to those who are likely to favour their goods than others. The differences between advertising consist of functions involved, celebrities’ recommendations, price, etc. which usher consumers to pick up their favorite one from an assortment of goods at the very moment. Consumers are swayed by the campaign advertisement and are embedded with a sense of individualism which is the aim of advertising.

Granted, sometimes consumers are tagged as the generation of vague, who are pursuing the same brand and have a sense of royalty. But, it is too difficult for a product to dominate a market for the long term and with the age increasing, the taste of consumption has the tendency to change. So, advertising, instead of making people seem to be the same, is arguably the source of diversity in people’s lifestyles.

As a conclusion, individual consumption hobbies and preferences for brands are very complicated and unpredictable. Although advertising may attract consumers with similar personalities, it makes the world diversifying and colorful.

範文作者：CB

相關(guan) 詞匯和語法結構

Teem  充滿

Cajole  誘騙

Embarrassed  尷尬的

Individualism  個(ge) 人主義(yi)

Gimmick  噱頭

An assortment of  琳琅滿目的

sway  影響

Embed  嵌入

Tag  貼標簽

Vague  時尚